Tariff Talk: New barriers across the 49th parallel

September 28, 2026

In this episode of Tariff Talk, trade experts Jill Hurley and Michael Zobin unpack the escalating trade dispute between Canada and the United States. They examine the U.S. imposition of Section 338 tariffs — which place a 50% levy on Canadian-origin goods — and the retaliatory countermeasures Canada has since introduced in response.

The discussion also turns practical, offering businesses clear guidance on navigating this complex landscape. The experts walk through key duty mitigation strategies, including duty drawback, tariff reclassification, and country-of-origin verification. Looking further ahead, they explore how companies can build long-term resilience through supply chain mapping, data-driven compliance practices, and diversification into alternative markets — such as Mexico and the EU — to reduce reliance on a single trade corridor.

Who should watch this webinar?

• Individuals or businesses who would like a better understanding of how trade agreements can help them.
• Importers with high-duty payout.
• Canadian companies with subsidiaries in Europe and North America.
• Importers/exporters shipping to/from Europe, Asia and North America.